Can AI Provide Passive Income? Week 10 Insights

After a patchy couple of weeks, I’m treating this moment as a reset. A fresh start for Month 3 of my challenge to explore whether AI can generate passive income through a faceless YouTube channel.

So far, the journey has been filled with both momentum and missed targets. Despite missing my targets in Month 2, I still picked up over 137,000 views and 40 new subscribers. The numbers are moving, even if not at the pace I hoped for.

For Month 3, I am determined to hit my targets, despite the opening two weeks being dedicated to the start of my new consulting business.

But rather than dwell, this week is about restarting with purpose. And AI is back at the centre of it.

Reminder of Month 3’s Targets

• Upload 14x Shorts.
• Trial a long-form video to begin progressing toward monetisation watch hours.
• Continue refining the production process to balance quality and efficiency.

The Reboot Plan

There are two areas I’m revisiting in the week ahead:

🔹 AI Script Variation

I’ve been leaning heavily on ChatGPT to write my Shorts. It’s worked well, but I’ve noticed the scripts are starting to feel a bit formulaic, which may be impacting watch time. This week, I’ll be experimenting with new prompt structures and even testing tools like Grok, Claude or Gemini for comparison. The goal is to bring more personality and novelty to the videos.

🔹 Thumbnail Experiments with AI

While thumbnails aren’t always the focus in Shorts, I’ve seen other channels using consistent visuals as branding. I’ll be using tools like Adobe Express to test simple, clean thumbnail templates that may boost early engagement.

Regaining Rhythm

More than anything, this week is about regaining rhythm. There’s a discipline to content creation, and AI won’t carry the whole weight. But used well, it can remove the friction, speed things up, and give me more space to be creative.

I’ll share the results of these experiments next week.

If you’ve found an AI tool that’s helped your creative workflow or content strategy, I’d love to hear from you.

Until then, we reboot.